Macintosh logo


  • Development

    The Macintosh project started in the late 1970s with Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer.
  • Introduction

    The Macintosh was introduced by the now famous US$1.5 million Ridley Scott television commercial, "1984".[19] The commercial most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984 and is now considered a "watershed event"[20] and a "masterpiece.
  • Desktop publishing era

     Desktop publishing era
    the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, desktop publishing was unique to the Macintosh, but eventually became available for other platforms as well.
  • Desktop publishing era

    Desktop publishing era
    Apple introduced the Macintosh Programmer's Workshop, or MPW that allowed software developers to create software for Macintosh on Macintosh, rather than cross compiling from a Lisa
  • Growth and decline

    Growth and decline
    . Apple's response was to introduce a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh Plus, was the least expensive Mac until early 2001
  • Growth And Decline

    The Macintosh Classic II and Macintosh LC II, which used a 16 MHz 68030 CPU, were joined in 1991 by the Macintosh Quadra 700 and 900, the first Macs to employ the faster Motorola 68040 processor.
  • Growth and Decline

    In 1994, Apple abandoned Motorola CPUs for the RISC PowerPC architecture developed by the AIM alliance of Apple Computer, IBM, and Motorola.The Power Macintosh line, the first to use the new chips, proved to be highly successful, with over a million PowerPC units sold in nine months.
  • Growth and Decline

    When Steve Jobs returned to Apple in 1997, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS).
  • New beginnings

    New beginnings
    In 1998, a year after Steve Jobs had returned to the company, Apple introduced an all-in-one Macintosh called the iMac.
  • New Beginnings

    Introduced in July 1999, the iBook was Apple's first consumer-level laptop computer, filling the missing quadrant of Apple's "four-square product matrix"
  • New Beginnings

    In early 2001, Apple began shipping computers with CDRW drives for the first time.
  • New Beginnings

    Apple announced the release of the Mac Mini priced at US$499 the least expensive Mac to date.
  • Intel era

    March 2006, a group of hackers announced that they were able to run Windows XP on an Intel-based Mac. The group released their software as open source and has posted it for download on their website.
  • Intel Era

    Intel Era
    April 5, 2006, Apple announced the public beta availability of their own Boot Camp software that allows owners of Intel-based Macs to install Windows XP on their machines; later versions added support for Windows Vista. Boot Camp became a standard feature in Mac OS X 10.5, while support for Classic was dropped from PowerPC Macs
  • Intel Era

    Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly.[90] The iMac, MacBook Pro and MacBook Air lines use aluminum enclosures, and are now made of a single unibody.
  • Intel Era

    On February 24, 2011, Apple was the first company to bring to market a computer that utilized Intel's new Thunderbolt (codename Light Peak) I/O interface. Using the same physical interface as a minidisplay port, and backwards compatible with that standard, Thunderbolt boasts two-way transfer speeds of 10 Gbit/s.[