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The Cowles launched a syndicate to sell their picture stories to other newspapers in 1933
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Cowles brothers told Henry Luce of LIFE that they wanted to publish a picture magazine in 1936. Luce showed them mock-ups of Life since they wouldn't be designed to be competitors.
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The rise of television made advertisers switch to visiual ads. Look fell victim to the same circulation and advertising pressures as Life did and began losing money after 1967
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