Lifesavers History

  • Wiliiam J. Wrigley Company Opens

    Wiliiam J. Wrigley Company Opens
    William J. Wrigley founds the William J. Wrigley Company. It originally sold products such as soap and baking powder.
  • Wrigley begins selling gum.

    Wrigley begins selling gum.
    William Wrigley begins putting a stick of gum in with the baking powder. The gum eventually becomes more popular than the baking powder.
  • Wrigley begins selling Juicy Fruit

    Wrigley begins selling Juicy Fruit
    In 1893 Wrigley began selling Juicy Fruit gum.
  • Wrigly unveils Spearmint gum

    Wrigly unveils Spearmint gum
    Wrigley begins selling Spearmint gum.
  • Wrigley unviels Doublemint gum

    Wrigley unviels Doublemint gum
    The Wrigley Company unveils its Doublemint gum.
  • Wrigley Pulls Products From Public Market

    Wrigley Pulls Products From Public Market
    Because the war caused rationing, the company decided to give all its gum to the soldiers instead of sacrificing quality to sell it on the public market.
  • Wrigley returns to public market

    Wrigley returns to public market
    When the war ends Wrigley is again able to purchase high quality products and returns to the public market.
  • Freedent Introduced

    Freedent Introduced
    The Wrigley company introduces its Freedent gum.
  • The Wrigley Company introduces Big Red

    The Wrigley Company introduces Big Red
    In 1976 the Wrigley Company introduces Big Red gum, which has been the most popular cinnamon gum since 1987.
  • Wrigley introduces Extra Sugar-free

    Wrigley introduces Extra Sugar-free
    Wrigley introduces Extra Sugar-free gum, the first sugar-free gum made in the United States.
  • Winterfresh Introduced

    Winterfresh Introduced
    The Wrigley Company introduces Winterfresh gum.
  • Eclipse gum introduced

    Eclipse gum introduced
    The Wrigley Company introduces Eclipse gum, which is now one of the top three sugar-free gums in the U.S.
  • Orbit gum introduced

    Orbit gum introduced
    The Wrigley Company introduced Orbit gum in the U.S.
  • Hubba Bubba sold worldwide

    Hubba Bubba sold worldwide
    Hubba Bubba gum, including Hubba Bubba Max, Hubba Bubba Bubble Tape, and Hubba Bubba Mix and Match are sold around the world.
  • Wrigley buys Spanish candy companies.

    Wrigley buys Spanish candy companies.
    Wrigley aquires Spanish companies Boomer, Solano, Pim Pom, and Trex Confections.
  • Wrigley adds to product line

    Wrigley adds to product line
    Wrigley purchases cand brands Altoids, Lifesavers, Creme Savers, and Sugus candy brands.
  • 5 Launched In United States

    5 Launched In United States
    The Wrigley Company release 5 Gum in the United States in 2007.
  • Wrigley Company bought by Mars, Inc.

    Wrigley Company bought by Mars, Inc.
    Mars, Incorporated purchases the Wrigley Company in 2008 and transfers several of its global non-chocolate subsidaries to Wrigley.