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Levi Strauss arrives in San Francisco and opens a dry goods business. He sells clothing, blankets, etc., to small stores throughout the American West
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Jacob Davis and Levi Strauss get the patent on blue jeans. they started manufacturing jeans that would become the famous Levi "501".
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The Two Horse leather patch is first swen onto the waist overalls. The purpose was to show strength in the pants.
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Levi Strauss dies at the age of 73. His nephews inherit his business.
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The khakis were made for office wear rather than working outside or in the field.
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The San Francisco first and earthquake destroyed the original headquarters of Levi Strauss and Co. The company therfore extends credit to its wholesale customers to get financially stable again. A new factory is later built at 250 Valencia Street while the new headquarters is built on Battery Street.
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Freedom-Alls were one piece tunics that were worn over the pants of women. they were suitable for housework ot outdoor activities.
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Levi Strauss and Co. registered "Levi's" as the name trademark to protect it.
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Lady Levi's are created and the company's first thread into sportswear. The jeans were meant to be worn for women.
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The iconic Red Tab is placed ont he right back pocket of the overalls. LEVI'S is in all white. It was created to be different from other competitors.
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The design of jeans is changed because the government mandates on svaing raw materials. U.S. Soldiers were Lev's jeans and jackets while being overseas. This marks the first time that Levi's products had international products.
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The Levi Struss Foundation is a private foundation that is based on the pioneering legacy of Levi Strauss and Co.
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Levi's jeans are put on display at the American Fashion Industries Presentation in Moscow. This starts the exports of Levi Strauss and Co.'s clothing to be exported to Europe.
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The first southern factory is in Blackstone, Virginia.
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The process is used to create permanent creases in trousers and shirts with new fabrics and blends.
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Levi Strauss International and Levi Straus Far East are two expansions of the compant to Europe and Asia.
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The Jefferson Airplane and Paul Revere and the Raiders are rock groups that recored audi commericals for Levis
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Levi Strauss and Co. creates clothing for some of the athletes competing in the olympic games in 1980 and 1984
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The first Levi's store in Europe opens up. in eight years there are 527 stroes within northern and eastern Europe.
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The company is the first multinational clothing comapny to establish labor rights, health, saftey, and environmental standards for other factories.
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Levi's had an Ad titled "Women Breaking the Mold" which in turn fuels the breaking downthe stereotypes about women. The Ad is on of the most influential commericals in the past 50 year.s
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Fortune Magazine names Levi Strauss and Co. as the most admired apparel company.
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the human rights campaign foundation gives the company a perfect score of 100% for its treatmeant on gay, lesbian, bisexual, and transgender employees, consumers and investors.
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The company vows to inprove energry efficiency in every one of their facilities and retail stores.
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The comapny makes it a responsibility to make water resources management to help spread the work on global water challenges.
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Levi's influences consumers to wash less, wash in cold water, line dry, and donate clothing when its no longer worn.
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Levi Strauss and Co. joins the better cotton initiative to have cotton grown in a better environment as well as financially sustainable practices.
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The comapny achieves its goal of reducing greenhouse gas emissions with a 13% reduction.