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First Pair of Pants**
These were the first jeans created by Levi Straus & Co -
Levi's was Founded**
This date marks the day that the Levi's company was founded. -
Beginning of Levi's Patent**
This day marks the day that Levi Strauss and Jacob Davis obtained a U.S. patent for Levi's jeans. -
Two-Horse Logo
A patch used on overalls to describe their strength and improve the companies reputation. -
RIP Levi Strauss**
Levi Strauss dies -
Khakis and Coats
The brand introduces khaki pants and coats. -
Levi Strauss burned down**
A fire burns down the Levi Strauss & Co HQ -
Women Clothes**
The company produces garments for women for the first time -
Trademarked**
Levi Strauss trademarks the company name -
Lady Levi's
Levi Strauss & Co trademarks Lady Levi's jeans. -
Red Tab
Tab on the back pocket of Levi's that differentiates them from other competitors -
Levi's in World War 2
Levi's change their overalls because of mandatory government change, and soldiers wear their Levi's denim over seas -
Levi Strauss Foundation**
Foundation is formed to help charities. -
National Exhibition
Levi Strauss & Co takes part in the National Exhibition in Moscow, being an exhibition for the "American Fashion Industries Presentation" -
First Factory in the South**
Levi Strauss & Co opens their first integrated factory in Blackstone, Virginia -
Overalls to Jeans
Levi Strauss & Co replaces the word "overalls" with "jeans" in advertisement and labels -
Sta-Prest process
Levi's patented this process to make permanent creases in pants. -
International Division
The International division is created into Europe and Asia to begin making the company international. -
summer of love
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clothes for athletes
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foreign levis
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health services
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Dockers
Dockers brand launches -
terms of engagement
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women breaking the mold
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fortune magazine
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human rights campaign
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GHG inventory
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ceo water mandate
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planet initiative
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Better Cotton Initiative
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water
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reducing ghg
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waste
