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These were the first jeans created by Levi Straus & Co
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This date marks the day that the Levi's company was founded.
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This day marks the day that Levi Strauss and Jacob Davis obtained a U.S. patent for Levi's jeans.
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A patch used on overalls to describe their strength and improve the companies reputation.
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Levi Strauss dies
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The brand introduces khaki pants and coats.
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A fire burns down the Levi Strauss & Co HQ
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The company produces garments for women for the first time
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Levi Strauss trademarks the company name
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Levi Strauss & Co trademarks Lady Levi's jeans.
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Tab on the back pocket of Levi's that differentiates them from other competitors
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Levi's change their overalls because of mandatory government change, and soldiers wear their Levi's denim over seas
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Foundation is formed to help charities.
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Levi Strauss & Co takes part in the National Exhibition in Moscow, being an exhibition for the "American Fashion Industries Presentation"
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Levi Strauss & Co opens their first integrated factory in Blackstone, Virginia
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Levi Strauss & Co replaces the word "overalls" with "jeans" in advertisement and labels
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Levi's patented this process to make permanent creases in pants.
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The International division is created into Europe and Asia to begin making the company international.
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Dockers brand launches
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