Levi Jeans

By LanceBoyd

  • Levi Strauss Birth

  • First Blue Jeans Made

  • Levi Jeans First Opens

  • Donation

    Established scholarships for students at the University of California, Berkeley

  • Levi Strauss Death

  • Celebrity Indorsment

    Print ads featuring celebrity bad boys like Marlon Brando

  • Changing Up

    Counterculture radio spots set to psychedelic music from Jefferson Airplane

  • Throwback

    Levi’s launched a campaign promoting its classic 501s

  • Slipping Up

    The design team was late to move into popular new fashion directions like colored denim for women and tailored jeans for men

  • Couldn't Keep Up

    Lost $192.5 Million dollars to the SAP Project failure

  • Shot Campaining

    Stirred viewers with an expertly crafted and beautifully shot campaign titled “Go Forth.”

  • Train Concerts

    Held a series of concerts along the oldest U.S. railway route, with stops in small towns

  • Revenue Increase

    Revenue increased 2 percent over the previous year to $4.68 billion