Let's Move! Campaign Timeline

By dmb123
  • Let's Move! Campaign Launch

    Michelle Obama announced the launch of the Let's Move! Campaign.
  • Healthy Food Financing Initiative

    The Obama administration releases details of the $400 million Healthy Food Financing Initiative, which will bring grocery stores and other healthy food retailers to underserved urban and rural communities.
  • Nickelodeon's Big Help Kids' Choice Award

    Michelle Obama wins Nickelodeon's Big Help Kids' Choice Award for her efforts to prevent and reduce childhood obesity.
  • "Threat to National Security"

    A report from a group of retired military leaders says childhood obesity is a "threat to national security" and calls for, among other actions, improved school nutrition.
  • Chilhood Obesity Report Press Conference

    Michelle Obama hosts press conference to announce the release of the White House Task Force on Childhood Obesity report.
  • South Lawn Series

    Michelle Obama kicks off the "South Lawn Series." Throughout the summer, the White House will host events bringing local children, sports leagues, community programs and coaches to the South Lawn to participate in sports, games, and activities.
  • Chefs Move to Schools

    Michelle Obama gathers hundreds of chefs at the White House to ask them to adopt a school, in a program called Chefs Move to Schools. She asked the chefs to work with the teachers, parents, nutritionists, and administrators at their adopted schools, to improve menus and help kids learn about healthy foods.
  • Let's Move Cities & Towns

    At the annual meeting of the U.S. Conference of Mayors in Oklahoma City, First Lady Michelle Obama and Secretary of Health and Human Services Kathleen Sebelius announce the creation of Let's Move Cities and Towns. The campaign lists more than 40 ways mayors can help improve health and fitness in their cities and towns.
  • President Obama Signs Executive Order

    President Obama signs an executive order renaming the President's Council on Physical Fitness and Sports. It will now be known as the President's Council on Fitness, Sports, and Nutrition.
  • Sam Kass on Top Chef

    Sam Kass, White House assistant chef and Food Initiative Coordinator, appears on reality show "Top Chef" to judge a school-lunch challenge.
  • Let's Cook Recipe Section

    Let's Move launches a redesigned website; the new Let's Cook recipe section includes a new weekly menu plan, shopping list, and how-to videos from chefs every week.
  • Let's Move Partners With MLB

    Let's Move and Major League Baseball release a series of 30 public service announcements featuring a player from every team. They will be shown in ballparks, online, and on television.
  • Recipes For Healthy Kids Challenge

    Let's Move announces the Recipes for Healthy Kids Challenge. The challenge asks "chefs, students, parents, and school nutrition professionals to develop tasty, nutritious, kid-approved foods." Winning recipes will earn their teams prizes of $1,500 to $3,000, and the top 10 will be published in a cookbook.
  • Let's Move! Joins With Play 60

    The Let’s Move! campaign and NFL’s Play 60 campaign team up to jointly fight childhood obesity by using professional athletes to promote physical activity.
  • $3.5 MIllion in Grant Awards

    Five grantees of the Healthy Food Financing Initiative are announced. Almost $3.5 million will be awarded to help bring healthy, affordable food to Washington, DC; Springfield, MA; Wiscasset, ME; Louisville, KY; and Coachella, CA.
  • Let's Move Salad Bars

    Let's Move Salad Bars to Schools launches at event in Miami, Florida. The National Fruit and Vegetable Alliance, the Food, Family, Farming Foundation, and the United Fresh Produce Association will give new salad bars to 6,000 schools.
  • Let's Move Faith & Communities

    Michelle Obama presents new Let's Move initiative, Let's Move Faith and Communities. Its toolkit offers ideas for congregations and communities that want to promote healthy eating and fitness, as well as reduce hunger.
  • Healthy, Hunger-Free Kids Act

    President Obama signs Healthy, Hunger-Free Kids Act of 2010 into law. "As we continue to focus on the twin issues of childhood obesity and hunger, we will increase access to good, quality meals in school cafeterias so the nutritional needs of our youngsters are better met."
  • 2010 Dietary Guidelines For Americans

    Agriculture Secretary TomVilsack and Secretary of the Department of Health and Human Services (HHS) Kathleen Sebelius today announced the release of the 2010 Dietary Guidelines for Americans, the federal government's evidence-based nutritional guidance to promote health, reduce the risk of chronic diseases, and reduce the prevalence of overweight and obesity through improved nutrition and physical activity.
  • Let's Move Museums & Gardens

    Let's Move announces Let's Move Museums and Gardens in partnership with the Institute of Museum and Library Services. The effort will promote and support interactive exhibits, after-school and summer programming, and food services that help kids learn about fitness and nutrition.
  • Let's Move in Indian Country

    The Office of the First Lady’s Let’s Move! Initiative and four federal agencies today launched Let’s Move! in Indian Country (LMIC).
  • MyPlate Launch

    First Lady Michelle Obama, Agriculture Secretary Tom Vilsack and Surgeon General Regina Benjamin unveil the federal government's new food icon, MyPlate, to serve as a reminder to help consumers make healthier food choices.
  • Let's Move Child Care

    he First Lady releases a checklist that providers and parents can use as a tool to encourage healthy eating and physical activity and limit screen time for young children. In addition, the First Lady announced that the Department of Defense, the General Services Administration and Bright Horizons have committed to these practices – a step that will positively impact approximately 280,000 children in 1,600 child care centers nationwide.
  • Addressing Food Desert Problem

    Michelle Obama announces a new commitment to provide healthy foods from three large retailers and several regional ones. Walgreens, SuperValu, Walmart, and three smaller companies promise to open or expand 1,500 stores to address the problem of food deserts in urban and rural areas.
  • Executive Director of Let's Move

    Judith S. Palfrey, MD, a pediatrician and former head of the American Academy of Pediatrics, becomes the executive director of Let's Move.
  • Let's Move Partners With Olive Garden & Red Lobster

    Olive Garden and Red Lobster partner with Let’s Move! to reduce calories and sodium in their kid’s meals.