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Let's Move! Campaign Launch
Michelle Obama announces the launch of the Let's Move! Campaign to fight childhood obesity. -
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First Lady Conference Appearances
The First Lady spoke at various conferences and events, including the National PTA Conference, the Grocery Manufacturer's Assiciation, and the Childhood Obesity Summit, to help promote the Let's Move! campaign in its early stages. -
USDA Promotion
The USDA promoted physical activity among nation’s youth through expanded programs. -
Action Plan Revealed
Childhood obesity task force unveils action plan: Solving the Problem of Childhood Obesity Within a Generation -
Childhood Obesity and Reading Loss Summer Initiative
The First Lady and federal agencies launch a summer initiative to curb childhood obesity and reading loss -
Let's Move! Cities and Towns
HHS Secretary Kathleen Sebelius launches Let’s Move Cities and Towns. This aspect of the campaign challenges mayors to join the First Lady’s Let’s Move! initiative -
Announcement of Childhood Obesity Month
President Barack Obama makes an announcement proclaiming September to be National Childhood Obesity Awareness Month. -
Let's Move! Joins with Play 60
The Let’s Move! campaign and NFL’s Play 60 campaign team up to jointly fight childhood obesity by using professional athletes to promote physical activity. -
Healthy, Hunger-Free Kids
President Obama signs the Healthy, Hunger-Free Kids Act of 2010 into law, furthering the promotion of healthy school breakfast and lunch programs. -
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Let's Move! in Indian Country
Let's Move! in Indian Country branch of the campaign is launched at Menominee Reservation -
MyPlate Icon
The First Lady along with Agriculture Secretary Vilsack and Surgeon General Benjamin launch the MyPlate icon as a new reminder to help consumers to make healthier food choices through the better understanding of portion sizes. -
Olive Garden and Red Lobster Partnership
Olive Garden and Red Lobster partner with Let’s Move! to reduce calories and sodium in their kid’s meals.
