Letsmovelogo

Let's Move! Campaign Timeline

By amwasmer
  • Let's Move! Campaign Launch

    Let's Move! Campaign Launch

    Michelle Obama announces the launch of the Let's Move! Campaign to fight childhood obesity.
  • Period: to

    First Lady Conference Appearances

    The First Lady spoke at various conferences and events, including the National PTA Conference, the Grocery Manufacturer's Assiciation, and the Childhood Obesity Summit, to help promote the Let's Move! campaign in its early stages.
  • USDA Promotion

    USDA Promotion

    The USDA promoted physical activity among nation’s youth through expanded programs.
  • Action Plan Revealed

    Action Plan Revealed

    Childhood obesity task force unveils action plan: Solving the Problem of Childhood Obesity Within a Generation
  • Childhood Obesity and Reading Loss Summer Initiative

    Childhood Obesity and Reading Loss Summer Initiative

    The First Lady and federal agencies launch a summer initiative to curb childhood obesity and reading loss
  • Let's Move! Cities and Towns

    Let's Move! Cities and Towns

    HHS Secretary Kathleen Sebelius launches Let’s Move Cities and Towns. This aspect of the campaign challenges mayors to join the First Lady’s Let’s Move! initiative
  • Announcement of Childhood Obesity Month

    Announcement of Childhood Obesity Month

    President Barack Obama makes an announcement proclaiming September to be National Childhood Obesity Awareness Month.
  • Let's Move! Joins with Play 60

    Let's Move! Joins with Play 60

    The Let’s Move! campaign and NFL’s Play 60 campaign team up to jointly fight childhood obesity by using professional athletes to promote physical activity.
  • Healthy, Hunger-Free Kids

    Healthy, Hunger-Free Kids

    President Obama signs the Healthy, Hunger-Free Kids Act of 2010 into law, furthering the promotion of healthy school breakfast and lunch programs.
  • Campaign One Year Anniversary

    Campaign One Year Anniversary

    The First Lady recaps the first year of the campaign.
  • Let's Move! in Indian Country

    Let's Move! in Indian Country

    Let's Move! in Indian Country branch of the campaign is launched at Menominee Reservation
  • MyPlate Icon

    MyPlate Icon

    The First Lady along with Agriculture Secretary Vilsack and Surgeon General Benjamin launch the MyPlate icon as a new reminder to help consumers to make healthier food choices through the better understanding of portion sizes.
  • Olive Garden and Red Lobster Partnership

    Olive Garden and Red Lobster Partnership

    Olive Garden and Red Lobster partner with Let’s Move! to reduce calories and sodium in their kid’s meals.