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Godtfred Kirk Christiansen from Billund Denmark with the help of his son started creating small wooden step ladders and blocks that he called the Danish word "LEg GOdt" which meant "play well." At this time there was no logo for the company.
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Christiansen abbreviated the original Danish name to the name LEGO which was used on labels put on boxes to ship the toy.
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Up until now the only logo that the LEGO company had was only printed on shipping labels but once this logo came out it was used as an ink stamp and put on every wooden block.
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By 1939 and 1940 the LEGO factory only had 10 employees and was applying its new logo to all of it's toys as a decal.
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Lego stayed the same for 10 years after 1939 but finally came out with the LEGO's we use today and were originally called "Automatic Binding Bricks."
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For the next few years LEGO experimented with many logos that looked fairly similar while they started to come out with the first LEGO sets that were entirely plastic bricks
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The company creates LEGO brick catalogues. At this point the color of the companies logo had not been standardized so the color changed depending on the catalogue color.
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Christiansen introduces LEGO to the U.S. at the International Toy Fair in 1992 and they quickly became popular. At this point, the lego bricks came in red, blue, yellow, white and black.
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At this point the LEGO company had 140 employees working at it's Billund factory and the first rectangular logo was introduced.
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Lego keeps the same logo from1973-98 and then changes it to the logo that has stayed until the present day.
