-
Ole Kirk Kristiansen established his business in the village of Billund, Denmark, manufacturing stepladders, ironing boards, stools, and wooden toys (No Logo)
-
They adopted the name LEGO. The first company logo was used on correspondence, shipping labels, and other printed materials, but not on toys
-
The ink stamp “LEGO Fabriken Billund” was first used on wooden toys
-
For the next ten years, this logo was used on all wooden products in the form of an applied decal.
-
The "Binding Bricks" name was replaced by "LEGO" Mursten (translates to LEGO Bricks) because Ole’s son, Godtfred, wanted to establish wider recognition of the LEGO name.
-
This logo appeared on LEGO Mursten catalogs. The company still hadn’t standardized the brand color, and examples exist in several variations, typically depending on the color of the catalogs.
-
This year they designed and patented the stud and tube design.
-
This logo was the first time a logo was standardized in design and color. It was used across all toys lines and appears widely on both plastic and wooden toys.
-
This logo was the first to have the rectangular shape.
-
This logo was the first to show the registered trademark symbol alongside the LEGO name.
-
This logo appeared the same year that LEGO began production and distribution in the US. It represents an attempt to cement a single worldwide logo and remains the most recognizable version of LEGO’s brand identity.
-
This new logo was created in order to have a more visually pleasing look on the internet.
