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Kellogg's Company Founded
Production of Kellogg's Toasted Corn Flakes begins -
First Marketing Campaign
Kellogg's began using the phrase "The Original Has This Signature— W.K. Kellogg™" and it stuck for years -
Logo First Used
The iconic Kellogg's logo was first used in a cereal cartoon. -
"Give a Grocer a Wink!"
A daring, and for its time, risque, advertising campaign appeared from February through July 1908, which claimed that if you winked at your grocer the would give you a sample of Corn Flakes. -
New advertisement- Kellogg's® Kid Cut-outs™
Cardboard lithograph cut-outs to entertain kids are put on cereal boxes. Much more colorful. -
New Advertisement during WW1
WW1 ad, "First Aid to the Hungry" showed a group of boys and girls eating healthy Corn Flakes -
Kellogg's Renamed
Kellogg's Toasted Corn Flakes officially named to Kellogg Company -
Gifts for Package Tops
Kids could earn toys for sending in the tops of cereal boxes, proving that they bought the cereal. -
Over 50 years of Grrrrrreat Advertising
Tony the Tiger is created to market new Frosted Flakes. -
Special K released
A newer and healthier cereal alternative now was on the shelves -
Kellogg's uses Star Trek
Specialty boxes had cut out masks of Star Trek characters -
Poptarts enter market
The first frosted Pop-Tarts hit the shelves with four flavors, Dutch-Apple, Concord Grape, Raspberry and Brown Sugar-Cinnamon. Today, there are over 30 kinds of Pop-Tarts. -
Eggo Blueberry Waffles
Eggo's debuts Blueberry Frozen Waffles -
Pokemon Cereal Released
Partnering with the popular Nintendo game, Kellogg's created Pokemon cereal -
Kellogg's uses famous Athletes
Use of Gold Medal Women's Gymnastics team for ad campaign -
Kellogg's incorporates Stranger Things
Eleven, who is famous on TV for eating Eggo Waffles, appears on a waffle box -
Kellogg's Today
Kellogg's sells more than 30 varieties of cereal, bars, crackers, shakes, and snacks worldwide
