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ORIGENES
National Federation of Colombian Coffe-growers (FNC in spanish) was born -
CREATION
In New York is created the marketing strategy which it showed the colombian coffee overseas. -
PRESENTATION TO THE WORLD
The first Juan valdez store opens doors to the public at International Airport EL DORADO in Bogotá, Colombia. -
EXPANSION IN USA
Juan Valdez Washington's store is opened and FNC looks for going through american businesses. -
EUROPE WELCOME ON BOARD
Juan Valdez expands its emporium to Europe and shows up the colombian coffe to Madrid, Spain. -
A LATINOAMERICAN COFFEE
Juan Valdez® Coffee opens stores in Chile y Ecuador. -
MODEL OF FRANCHISES
Since that year, it starts the model of franchises and expands the brand in Colombia, Aruba, Panamá, Estados Unidos, Bolivia, Costa Rica, El Salvador, México y Paraguay. -
INNOVATION
ORIGENES first store opens up and it starts the development of a new experience. The design of the store and the variety of colombian coffee prepared with new methods. -
WELCOME ASIAN MARKET
The big Clombian coffe's market arrived to Asia opens the first store up in Malaysia
