How advertisement affects people's self-esteem?

By Mariia Bagaeva

  • Impact of 'ideal models' being portrayed by media on young females

    Jalees, Tariq and Majid, Hira. "Impact of 'ideal models' being portrayed by media on young females." Paradigm. Jan-June, 2009, Vol. 13 Issue 1, 11. Business Insights: Essentials.

  • Female role stereotypes in print advertising.

    Plakoyiannaki, Emmanuella and Zotos, Yorgos. "Female role stereotypes in print advertising." European Journal of Marketing. Vol. 43 Issue 11/12, p1411-1434, 24p, 7 Charts. 2009.

  • Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?

    Lens, Inge and Pandelaere, Mario and Warlop, Luk. "Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?" Advances in Consumer Research. Vol. 37. 850-852. Business Source Premier. Web. 2010.

  • The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self.

    Trampe, Debra and Stapel, Diederik A. and Siero, Frans W. "The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self." Journal of Consumer Research. Vol. 37 Issue 6, (April 2011): p1030-1045. 16p. Print.

  • How Minority Consumers Use Targeted Advertising as Pathways to Self-Empowerment.

    Wan-Hsiu Sunny Tsai. "How Minority Consumers Use Targeted Advertising as Pathways to Self-Empowerment." Journal of Advertising. Fall2011, Vol. 40 Issue 3, p85-97. 13p. 1 Chart. Business Source Premier. Web. 04 Mar 2013

  • Gendered advertising – shaping self-image to visual ads exposure.

    Epure, Manuela and Vasilescu, Ruxandra. "Gendered advertising – shaping self-image to visual ads exposure." Journal of Research in Gender Studies. Jan 2014, Vol. 4 Issue 1, p640, 10 p. Academic OneFile. Web.