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Tadashoi Yani the founder of Uniglo in Japan. He founded Uniqlo in Hiroshima
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Uniqlo grew quickly in Japan
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it had over 300 stores
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Yani decided started on global expansion, It started in UK.
It didn't work. Most of the stores were too smalls and in the suburbs of cities -
Uniqlo closed most of the stores they had in UK
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Yani changed strategy: open large stores in major cities around the world.
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The relaunch of Uniqlo began in November 2006 with the opening of a flagship store in New York
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Yani sees Asia as a key market for Uniqlo. In 2007, the company had 26 stores across Asia
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Yani hired the German designer Jil Sander in April 2009.
Her role was to design a collection for Uniqlo and to be the creative consultant for the company -
The collection went on sale in selected stores in March 2010. Uniqlo made profits of ¥49.8 bn.
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The number of stores in Asia increased to 64 at the end of 2010, including a flagship store in Shangai