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Tadashoi Yanai, started with one single store in Hiroshima called Uniglo.
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The company grew quickly in Japan.
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Uniqlo 1990 grows in Japan
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Because of the locations zone and the size of the stores, he had to close the most of them
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Yanai, decided it was time to global expansion. So, he opened its first stores in UK.
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Because of the locations zone and the size of the stores, he had to close the most of them.
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Yanai created a new strategy: “ to put the stores in main cities around the world”
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Here start the relaunch of the mark
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He company had increased in 26 stores across Asia.
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Yanai hired Jil Sander, the German designer
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The new collection went on sale in selected stores and make profits.