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The first Coca Cola design was made by John Pemberton's book keeper, Frank Mason Robinson, in 1885. Frank was also the person who gave the name of the coca cola receipe. His script on Coca Cola remains as one of the most recognized trademarks in the world.
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On January 25 1900, Coca-Cola drinks have been bottled and now selling Coca-Cola coupons. This bottle design became known as the contour bottle and the hobbleskirt design.
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By 1929, Archie Lee came up with a slogan to get people's attention called "The Pause That Refreshes" and became the first of many marketing campaigns.
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By 1920, Coca-Cola was being sold as six bottles which is known as the "six pack". The design of six holes in a cardboard carton. The six pack is an innovation still used today.
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Coca-Cola advertisements becan popping up in Santa Claus ads. Many say that Santa Claus is essentionally the perfect image of Coca-Cola.
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By the 1950's, TV was emerging. Coca-Cola becan making ads and commercials for advertisements and presuading people to buy Coca-Cola. This did not only spread across the United States, but all over the world.
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As Coca-Cola began to make commercial advertisements, a new soda came out known as Pepsi. Pepsi began taking people's attention away from Coca-Cola. The new inovative design Coca-Cola created was new sizes of Coca-Cola bottles.
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Popular music artists began starring in the Coca-Cola advertisements. A popular group called the Limelighters wrote another of Coca-Cola's popular campaigns. this was known as "Things Go Better With Coca-Cola".
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Coca-Cola came up with a new slogan called "The Real Thing". This ad held the ideals that Coke ads from years before have held. It had a workd appeal, and it associated coke with friendship.
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In the 170s, Sports stars starred in the Coca-Cola commercial. This idea grabbed many attentions to Coca-Cola. Especially to sports fans.
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By the 1980s, Coca-Cola started to get old. Pepsi started to become even more popular. This was the time of drastic measures. Researchers have began selling Coca-Cola in cans and new flavors which outraged the fans of Coca-Cola. By 1885, the classic coke was returning to the shelves.
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Look at the design today. Look at the difference from 1886 and 205. The details haven't changed completely, however the designs today are more complex.
