First ads on paper

History of publicity

Apr 6, 1836

In June 1836, French newspaper La Presse was the first to include paid advertising in its pages

First advertising agency

Aug 10, 1840

Volney B. Palmer established the roots of the modern day advertising agency in Philadelphia.

Space brokers started

Sep 3, 1842

Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers