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In Minneapolis, Minnesota Ryan Schreiber, fresh out of high school wanted to give the internet a resource for independent music which would be regularly updated. It was first called Turntable.
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Pitchfork Media The company began publishing daily and changed the name to "Pitchfork" wihch is a reference to the film "Scarface".
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The company was very well established at this point with many aspects of media on the site. They had interviews, features, columns and multiple daily album reviews as well as a section for music news.
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Skyline Chicago hires Pitchfork Media and produces the "Intonation Festival" at Union Park. The festival featured bands such as "The Decemberists" and "Broken Social Scene".
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Pitchfork Festival This was the first festival completely run by Pitchfork Media. It was a two day event with 41 bands and 35,000 attendees. Spoon, Diplo, Aesop Rock, Band of Horses and The National are just a few of the acts that performed at their first official festival.
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Yoko Ono and Thurston Moore performing "Mulberries"This year the festival was a 3 day event. On the first night all of the performers played every song on one of their classic albums and Yoko Ono performed a special song that she had only performed twice before in her life with John Lennon and once with Sean Lennon, her son. The festival sold out with 48,000 attendees.
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This year, all Friday artists played set lists composed of songs that were voted for by ticket holders. The event was called "Write the Night: Set Lists by Request".
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This is also the first year that the festival featured a stand up comedy stage.
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Three day passes sold out in less than one day. This year the festival featured Animal Collective, Toro y Moi, Das Racist, TV on the Radio and James Blake among others.
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Flying Lotus, Sleigh Bells, A$AP Rocky and Kendrick Lamar are some of the artists featured.
