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The first BRS retail outlet (American for shop opens in California.
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They start by importing cheap Japanese running shoes and selling them by post for a profit in the USA.
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Phil Knight and Bill Bowerman both contribute $500 to form the company called 'Blue Ribbon Sports (BRS) - later to become Nike.
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The 'waffle' sole for running shoes is invented, and the trainer quickly becomes the best selling training shoe in the USA.
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For only $35 the now globally famous 'swoosh' Nike symbol is created by a graphic design student.
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Whilst asleep, an employee of BRS dreams of the greek god "Nike' and proposes it as the company's new name. It is accepted!
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One of the first celebrity sportsmen - John McEnroe signs a deal with Nike!
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The Air-Sole is invented and once again, Nike revolutionize the world of training shoes.
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Nike becomes a public limited company and starts to sell shares to members of the public who want to invest in Nike.
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Michael Jordan agrees to endorse his own line of Nike trainers, to be known as 'Air Jordan'
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Nike's revenues top $1 billion.
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Nike's marketing department come up with the 'JUST DO IT.' slogan.
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Nike becomes the most popular and largest sportsbrand in the world
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Nike Shox cushioning system is introduced and worn by vince carter
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Nike buys converse, a famous brand that become bankrupt for 305 million on July 9th
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Nike exits the golf equipment market.
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Nike introduces the HyperAdapt 1.0 which were inspired from the Air Mags in the Back to the Future Part II movie.
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The Vaporfly 4% running shoe was introduced, inspired by the Breaking2 attempt to break the 2-hour marathon barrier. This shoe main feature is a carbon fiber plate in the midsole for improved energy return