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Period: 1985 BCE to 1987 BCE
1985
A young NBA Rookie of the Year signs with NIKE. AIR JORDAN® is born. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=air+jordan+1&*&imgrc=acIuLDVPLCRfhM:] -
Period: 1984 BCE to 1985 BCE
1984
Joan Benoit wins the first women's Olympic Marathon in Los Angeles. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=joan+benoit+nike&*&imgrc=vdDI8l3rpXOMuM:] -
Period: 1983 BCE to 1984 BCE
1983
Promotion reaches new heights (and sizes) with billboards, part of the Olympic Cities Campaign. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=nike+olympics&*&imgrc=cwmaKsV5YJlNwM:] -
Period: 1981 BCE to 1983 BCE
1981
Alberto Salazar wears NIKE shoes on his way to a new world record in the New York City Marathon. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=alberto+salazar&*&imgrc=kzbiLLS6RyuDiM:] -
Period: 1979 BCE to 1981 BCE
1979
The Tailwind® shoe introduces NIKE-AIR® cushioning to the world.
[https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=the+tailwind+nike&*&imgrc=kpAoFGE_xj8chM:] -
Period: 1978 BCE to 1979 BCE
1978
John McEnroe signs his first endorsement contract with NIKE. The match is a natural. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=john+mcenroe&*&imgrc=uIRA4zTCq95meM:] -
Period: 1977 BCE to 1978 BCE
1977
NIKE establishes Athletics West, a "safe house" for world-class athletes to train for Olympic competition. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=nike+athletic+west&*&imgrc=oyiWApY77uBM8M:] -
Period: 1974 BCE to 1977 BCE
1974
The Waffle Trainer® featuring Bowerman's unique Waffle® outsole, becomes the best-selling training shoe in the country. -
Period: 1974 BCE to 1977 BCE
1974
The Waffle Trainer® featuring Bowerman's unique Waffle® outsole, becomes the best-selling training shoe in the country. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=waffle+trainer&*&imgrc=2kR1Sp3hVctmJM:] -
Period: 1973 BCE to 1974 BCE
1973
Steve Prefontaine, who never loses a race in four years at the U of O, embodies the competitive spirit of the new NIKE brand. -
Period: 1973 BCE to 1974 BCE
1973
Steve Prefontaine, who never loses a race in four years at the U of O, embodies the competitive spirit of the new NIKE brand. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=steve+prefontaine+nike&*&imgrc=Gbx5V3Jz4e_ydM:] -
Period: 1968 BCE to 1973 BCE
1968
The Cortez, made to Bowerman's specifications, becomes Tiger's best-selling shoe. -
Period: 1968 BCE to 1973 BCE
1968
The Cortez, made to Bowerman's specifications, becomes Tiger's best-selling shoe. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=the+cortez+nike&*&imgrc=Zhx1DDXJpFmDgM:] -
Period: 1965 BCE to
1965
Jeff Johnson becomes the first full-time employee of Blue Ribbon Sports, the company Knight and Bowerman form to distribute Tiger shoes in the United States. -
Period: 1965 BCE to 1968 BCE
1965
Jeff Johnson becomes the first full-time employee of Blue Ribbon Sports, the company Knight and Bowerman form to distribute Tiger shoes in the United States. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=jeff+johnson+nike&*&imgrc=87TW8MVQEX3waM:] -
Period: 1957 BCE to 1965 BCE
1957
Bill Bowerman is quietly building a track-and-field empire at the University of Oregon in Eugene.
Phil Knight, a middle-distance runner on the U of O track team, begins a relationship with Bowerman that will change sports and fitness. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=bill+bowerman&*&imgrc=aSW6XtoMijqCTM:] -
Period: 1 BCE to 1 BCE
Source of Information