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A young NBA Rookie of the Year signs with NIKE. AIR JORDAN® is born. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=air+jordan+1&*&imgrc=acIuLDVPLCRfhM:]
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Joan Benoit wins the first women's Olympic Marathon in Los Angeles. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=joan+benoit+nike&*&imgrc=vdDI8l3rpXOMuM:]
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Promotion reaches new heights (and sizes) with billboards, part of the Olympic Cities Campaign. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=nike+olympics&*&imgrc=cwmaKsV5YJlNwM:]
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Alberto Salazar wears NIKE shoes on his way to a new world record in the New York City Marathon. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=alberto+salazar&*&imgrc=kzbiLLS6RyuDiM:]
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The Tailwind® shoe introduces NIKE-AIR® cushioning to the world.
[https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=the+tailwind+nike&*&imgrc=kpAoFGE_xj8chM:] -
John McEnroe signs his first endorsement contract with NIKE. The match is a natural. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=john+mcenroe&*&imgrc=uIRA4zTCq95meM:]
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NIKE establishes Athletics West, a "safe house" for world-class athletes to train for Olympic competition. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=nike+athletic+west&*&imgrc=oyiWApY77uBM8M:]
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The Waffle Trainer® featuring Bowerman's unique Waffle® outsole, becomes the best-selling training shoe in the country.
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The Waffle Trainer® featuring Bowerman's unique Waffle® outsole, becomes the best-selling training shoe in the country. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=waffle+trainer&*&imgrc=2kR1Sp3hVctmJM:]
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Steve Prefontaine, who never loses a race in four years at the U of O, embodies the competitive spirit of the new NIKE brand.
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Steve Prefontaine, who never loses a race in four years at the U of O, embodies the competitive spirit of the new NIKE brand. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=steve+prefontaine+nike&*&imgrc=Gbx5V3Jz4e_ydM:]
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The Cortez, made to Bowerman's specifications, becomes Tiger's best-selling shoe.
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The Cortez, made to Bowerman's specifications, becomes Tiger's best-selling shoe. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=the+cortez+nike&*&imgrc=Zhx1DDXJpFmDgM:]
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Jeff Johnson becomes the first full-time employee of Blue Ribbon Sports, the company Knight and Bowerman form to distribute Tiger shoes in the United States.
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Jeff Johnson becomes the first full-time employee of Blue Ribbon Sports, the company Knight and Bowerman form to distribute Tiger shoes in the United States. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=jeff+johnson+nike&*&imgrc=87TW8MVQEX3waM:]
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Bill Bowerman is quietly building a track-and-field empire at the University of Oregon in Eugene.
Phil Knight, a middle-distance runner on the U of O track team, begins a relationship with Bowerman that will change sports and fitness. [https://www.google.com/search?q=nike&espv=2&biw=1920&bih=984&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdmu2roMLSAhVE7WMKHTDAAAsQ_AUIBygC#tbm=isch&q=bill+bowerman&*&imgrc=aSW6XtoMijqCTM:] -