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Blue Ribbon Sports is founded by Phil Knights and Oregon T&F coach Bill Bowerman
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Onitsuka TIger was Blue Ribbon Sport's original supplier of athletic sneakers. As Blue Ribbon Sports moved towards creating their own shoes, they decided to cut ties with Onitsuka Tiger.
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This was when the iconic name and swoosh became part of this world. Nike is named after the Goddess of victory.
The swoosh logo was created by a Portland State University student named Carolyn Davis. -
This was Nike's first ever endorsement
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This is important as Nike Air is one of Nike's most successful and iconic technologies to date
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Nike went public on this day. Their success on the stock market was a direct reflection on the value of their brand.
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Michael Jordan was and arguably still is Nike's most iconic sponsored athletes. He has one of the most famous brands of all time in Jordan
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This was the first instance of Nike's famous slogan: Just Do It
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This was Nike's first major purchase to diversify their stance in the apparel industry.
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Once again, Nike was able to sign two of the most iconic basketball players in NBA history. This signaled a new era in Nike sponsored basketball players after Jordan.
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Nike's purchase of Converse was significant in it's success. This move increased Nike's market share and diversified their portfolio.
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This was the year that Nike became the NFL's exclusive supplier of apparel and jerseys.
This signified Nike's dominance in the sportswear industry. -
This was Nike's second major signing with a sports league. While not as big as the NFL, the NBA is quickly growing and gave Nike a window to a large consumer base.
