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Bigger families were desired, women needed to be strong and be able to help with every task around the farm. Body image was not of much thought
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It was desirable for a man to be able to span a women's waist with his hands. Female fragility was more attractive for marriage.
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One of the first agencies. Models made $5 an hour (during the Great Depression)
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Between 1930 and 1960, on every fashion magazine. Paved the way for supermodels
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Models could make up to $5000 a week.
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Super skinny
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Women were strive for a thin but curvy body like Marilyn Monroe
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The frame of the original Barbie was physiologically immpossible to obtain but a woman.
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More Magazine, photos of herself glammed up and photos of her naturally. Wanted women to realize that most photo in magazines are not real and women should not strive to have that body type.
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Type of exposure (negative) correlates with body image. Soap operas, movies, and music videos were associated with higher rates of body dissatisfaction and drive for thinness.
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34-24-34 inches (bust, waist, hips)