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1959 Ford Foundation
Instituto of Basis Math for Appli to Business was jointly Run by Harvard Busines school.And MITS The _named school of in insdustrial Management. -
1961 Marketing Science Institute founded
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1967 TIMS
Professional organization for academicians and practitiones interested in The < Aplication of scientific methods to Marketing problems >
The Institute for Manggement Science -
1978 Department editor
stanford marketing measurement -
2002 - INFORMS Society for marketing science
marea seminal event in the creation of I SMS as we know it today