History of Jeans

  • California goldrush

    Thousands flock to California
  • Period: to

    Strauss drygoods store

    Strauss family ran drygoods store
  • Rivets!

    Jacob Davis and Levi Strauss take out copyright on using rivets in clothing
  • Number one!

    Jeans are the most popular trousers in US
  • Modern day

    Jeans still most popular trousers. Gucci jeans = $3000 a pair!

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