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The first film trailer was shown for a musical
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It was provided a service to the studios creating trailers. They dominated trailer making for four decades until the late 1950's
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The Three Stooges created a short film called 'Spooks'
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The domination of the NSS slowed down towards the early 1950's due to directors changing the way trailers were put together
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From the late 1950's to early 1960's film trailers started to break down
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Trailers soon became a mash up of important scenes from the movies. Which started to ruin the films
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Trailers began to fuse together score, action and narration. Music and movies were being edited together to improve trailers.
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The mass market wasn't what trailers wanted to hit anymore, they tried to make the mass market feel like they were in some sort of secret by making each indivifeel like they were included and nobody else knew what was going on
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Now-a-days modern trailers use the same techniques that trailers used in the past. The technique has been effective for many years, film directors have chosen to use the roots from original movie trailers.