Disney is FoundedThe Disney Company was founded in 1923 by Walt and Roy Disney, originally calling the company Disney Brothers Cartoon Studio. It was established in Burbank, California by the brothers. This step in the brother's careers started a whole cascade of amazing opportunities.
"In Walt's Own Words: His Brother Roy." The Walt Disney Family Museum. N.p., 09 Oct. 2015. Web. 12 Sept. 2016.
Disney Brother's Studio becomes the Walt Disney StudioThe completion of Disney Studios on Hyperion Street led to Disney Brother's Studio being renamed the Walt Disney Studio. In the new studio, Walt began to create an original character named Oswald the Lucky Rabbit.
"WALT DISNEY ANIMATION STUDIOS DEBUTED NEWLY RESTORED, ONCE-THOUGHT-LOST 1928 OSWALD SHORT." Cinema Assassin. N.p., n.d. Web. 13 Sept. 2016.
"The Walt Disney Company." Wikipedia. Wikimedia Foundation, n.d. Web. 13 Sept. 2016.
Oswald the Lucky Rabbit is Taken from Walt Disney, He is inspired and creates Mickey MouseDisney had created 26 Oswald cartoons when, through a legal loophole, the cartoons were taken by Charles Mintz who took over their distribution company, and hired away 4 of Disney's primary animators.
Walt was upset by his loss, but doodled a cartoon mouse he named Mortimer, renamed by his wife Lillian to Mickey. Though he did not know it at the time, Mickey would be his company's mascot
Mickey Mouse Cartoons BeginUb Iwerks worked in secret with Walt to create the first couple Mickey Mouse cartoons. Along with a group of loyal staffers, they created the animations, and in the Summer of 1928 when they had limited showings to keep the projects secret, and they all a succeeded.
Snow White and The Seven DwarfsThe first full-length animated feature from Walt Disney was an instant success. The premiere was met to standing ovations. The movie was showcased 6 days after the premiere on the front of Time Magazine, and a note was made about it in The New York Times.
101 Dalmatians and Walt's DeathThe 101 Dalmatians was released and the film was a success, it was the tenth highest-grossing film of the 1961, 5 years before Walt's untimely death. Walt's death shook the company as many productions in different departments came to a halt, including theme park work, and work on animated productions.
The Jungle Book is a success, but animator's lack of relevancy is showingThe first release since Walt's death in December of 66' the film was met with success, but the relevancy of music was fading with Rock and Roll becoming the main focus of the general population. The swinging jazz music in the movie showed the age of the animators working on the film, their edge was fading.
The Little Mermaid revamps the Disney Animation company
Disney Renaissance dies with another decline in relevanceWhile Pocahontas and Hunchback of Notre Dame both were not as successful as predicted, Hercules only earned $252 million, with a budget of $85 million it was a tremendous flop, and it was responsible for beginning the decline of traditional animated films.
Downsizing and Computer Animation takes chargeIn March, Disney laid off most of the employees at the studio in Burbank, downsizing it to one unit and beginning plans to move into fully computer animated films. After the success of Monsters Inc. in November, they knew computer animation was the way of the future, and that most if not all of the company should convert.
Finding Nemo is a successReceiving universal acclaim, Finding Nemo received a 99% on Rotten Tomatoes. During its original theatrical run, Finding Nemo grossed $339,714,978 in North America, and $559,492,275 in other countries, for a worldwide total of $940,335,536.
Paperman marks a great milestone, and paves a bright future for Disney.With computer animation in full swing, Paperman paves a new road with a seamless blend of 2D and 3D animation. The animators used new technology called Meander to blend the 3D look to have more 2D elements and convey a more sketched look. The short was the first to win an Oscar since 1969.