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Feb 25, 618
Makeup within the Tang Dynasty
A prominent feature of the Tang Dynasty was a woman’s eyebrows. Woman shaped their eyebrows to be sharp, pointed, and dark, often called a “dot eyebrow.” During the Tang Dynasty, it was also very popular for women to wear their hair smoothed back in a high bun. Ancient women of the Tang Dynasty used black dye to paint their lips very dark because they believed it showed “tenderness.”
Tutorial of Tang Dynasty Makeup -
Jan 1, 692
First lead-based face powder in Japan
A Buddhist priest Kanjo is said to have been the first to make lead-based face powder in Japan, and delighted Empress Jito by presenting this new invention to her.
Empress Jito Makeup -
Feb 25, 794
Makeup during the Heian Period
Women wore their hair very long and straight, almost reaching the floor; applied white face powder, plucked their eyebrows and repainted them higher on the forehead; and blackened their teeth.
Heian Makeup -
Feb 25, 1333
Muromachi Period Makeup
Illustrated texts such as Shichiju-ichi-ban shokunin uta-awase (Poetry Contest Among People of Various Occupations in Seventy-One Rounds) show us that by this time craftsmen of rouge and face powder were well known to urban people
Muromachi -
Edo Period Makeup
During this period cosmetics centered on a palette of three basic colors: red (lip rouge, fingernail polish), white (face powder), and black (tooth-blackener, eyebrow pencil). During the Edo period women were especially concerned with the application of face powder, white skin was regarded as the essence of a beautiful woman
Edo Period Makeup -
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Outlaw of Teeth Blackening and Eyebrow Shaving
As Japan entered modern times, an official government decree of the third year of the Meiji period,outlawed the practice of tooth-blackening and eyebrow shaving among the peerage; and after Empress Meiji herself gave up blackening her teeth, women gradually followed suit.
Meiji Period Makeup -
Launch of Shiseido
The Shiseido cosmetics company opened its Western-style pharmaceutical cosmetics business in Tokyo in 1872 and a few decades later, under the banner of its stylish camellia logo and signature arabesque designs, emerged as one of the leading cosmetics manufacturers in Japan, a position it still holds over a century later.
Shiseido Ad -
Concerns of Lead
Concerns over lead poisoning inspired a quest to develop a lead-free face powder. -
Shiseido Launched Non Lead-Based Powder
Shiseido launched the first Japanese skin-colored powder called Hana Oshiroi (later renamed Yayoi Oshiroi). It was a non-lead based face powder which was considered healthier, as the poisonous effects of lead were already known in Japan.
Shiseido Powder -
Taish Period and Advancement of Women
With advancement of women in society and the workplace, quick and convenient makeup and cosmetics was needed. Face powder began to be sold in a broader range of tints other than the traditional white, and tube lipstick using other pigments and dyes began to replace the traditional safflower-based rouge. Vanishing creams, cold creams, and emulsions also appeared on the market
Taish Makeup -
Western Fads
Fads such as the surfer look and heavily made-up eyebrows swept women in their teens and twenties in particular. Emphasis on makeup for eyes and lips generated.
Fads
