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In 1904 the very first newspaper was published about a house that was for sell
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Benjamin Franklin started the advertising tradition in the U.S
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Benjamin Franklen also started magazine advertising
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penny newspaper founded by Benjamin day. revolutionized distribution by selling lots of 100 to boys to sell on the street.
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by 1837 the circulation reached 30,000
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A man named Volney Palmer was the first true advertising agency man.was in charge of brokering space for ads more than for the actual creation
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James Walter Thompson created the position of account executive and went into general magazine ad. beginning creative ad.
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department founder John Wanamaker became the first retailer to hire a full-time advertising copywriter
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the company main course was soap because selling soap was really big in america.
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The company bookkeeper came up with the original first mark for the brand, his name was frank robinson.
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This department was based on the marketing needs of their clients. marketing america had a name call getting business.
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