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At its inception, Amazon sold mainly books. Their strategy was very focused on differentiating themselves through a wider selection of books than their competitors.
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Amazon offers initial public offering and enters the stock exchange on NASDAQ
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Amazon started offering products besides books. This dramatically changed their corporate strategy.
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Amazon launches the now famous Amazon Prime service. This offers more value to consumers and positions them on the cost side of corporate strategy.
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Amazon releases Amazon music and their reading tablet, Kindle. They sell the tablet at cost and aim to make profits through book sales.
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Amazon acquires online shoe retailer Zappos. Amazon chooses to keep Zappos a seperate brand.
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Amazon released their voice command device Amazon Echo. Echo is compatible with other Amazon devices and software in hopes to increase revenue.
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Amazon acquires grocer Whole Foods. This helps Amazon penetrate into a new market space. Whole Foods will remain a separate brand.
