History of Advertising (by melina bender) By melinabender Period: Jan 1, 1480 to Dec 31, 1699 1400-1699 Jan 29, 1480 Book listings May 26, 1657 First ad for coffee Period: Jan 1, 1700 to Dec 31, 1800 1700-1800 Oct 2, 1729 Ben Franklin puts ads in newpaper Feb 1, 1742 Benjamin Franklin's General Magazine prints the first American magazine ads. Period: Jan 1, 1801 to Dec 31, 1900 1801-1900 Feb 1, 1843 Volney Palmer opens 1st advertising agency Feb 1, 1873 The first convention of advertising agents held in New York Period: Jan 1, 1901 to Dec 31, 2000 1901-2000 Feb 1, 1904 The Associated Advertising Clubs of America is formed. Feb 1, 1967 Mary Wells is the first woman to head a major agency. Period: Jan 1, 2001 to Feb 1, 2016 2001-2016 Feb 26, 2011 Instagram introduced hashtags to the platform Feb 26, 2016 iPhone's first commercial aired