History of Advertising By callicornett 105 Chinese invents paper. Period: 105 to Aug 26, 2013 History Jan 1, 1275 Europe gets its first paper mill Jan 1, 1440 Johannes Gutenburg invents the printing press Jan 1, 1472 The first poster ad Jan 1, 1650 The first newspaper ad Jan 1, 1741 The first american magazine published in philadelphia Jan 1, 1844 The first magazine ad runs Jan 1, 1896 Grover Cleveland authorizes free rural mail delievry Jan 1, 1902 Mellins Food build the first airship to carry ads. Jan 1, 1903 President Theodore Roosevelt sends a message around the world Jan 1, 1904 Campbell's kids become trade characters Jan 1, 1905 Gillette creates first mational ad plan Jan 1, 1906 Pure Food and Drug Act passed Jan 1, 1908 Ford Motor Company unveils model T Jan 1, 1910 John Wanamaker open 12-story department store Jan 1, 1911 The american advertising federation establishes truth in advertising Jan 1, 1911 Procter and Gamble pays to launch a product Jan 1, 1913 Camel begins advertising Jan 1, 1914 The federal trade commission act is established Jan 1, 1915 The first transcontinental telephone line Jan 1, 1920 American's first radio station Jan 1, 1920 America's advertising industry sits at nearly 3 billion Jan 1, 1920 Consumer credit Jan 1, 1922 Broastcast radio sells first ad Jan 1, 1924 First sponsored radio show Jan 1, 1928 Listerine spends 10 million on advertising Jan 1, 1929 Lucky stikes spends 12.3 million on advertising Jan 1, 1930 Chicago creates the first day-time radio show Jan 1, 1933 55% of americans homes have a radio Jan 1, 1937 american tobacco co. pay senators $1,000 to endores lucky strike cigarettes. Jan 1, 1938 Radio ad revenue surpasses that of magazines Jan 1, 1938 "A diamond is forever" slogan comes out Jan 1, 1941 The first tv commrcial reaches 4,000 TV sets Jan 1, 1946 Camel blatantly lies Jan 1, 1947 brand names and slogans become protected under the Lanham Trademark Act. Jan 1, 1950 Dentists start to endors cigarettes Jan 1, 1954 CBS becomes the largest advertising medium of the world Jan 1, 1955 marlboro becomes the biggest cigarette brand Jan 1, 1963 Cola wars start after the "the pepsi generation" Jan 1, 1964 Magazines ban cigarette after the surgeon general declares smoking harmful Jan 1, 1967 McDonald's airs its first TV commercial Jan 1, 1967 First super bowl ad Jan 1, 1970 Telemarketing emerges. Jan 1, 1971 Coca-Cola airs Hilltop Jan 1, 1971 The U.S army begins advertising Jan 1, 1975 VCRs hit the mass market Jan 1, 1990 Cell Phones hit the mass market Jan 1, 2000 Ads start on cell phones Jan 1, 2003 Myspace launches Jan 1, 2005 Facebook launches for college students ONLY Jan 1, 2007 Apple release the first Iphone Jan 1, 2007 Twitter launches Jan 1, 2012 Pinterest is poppin Jan 1, 2013 Instagram has 130 million users