History of Advertising By missamodie Jan 1, 1704 Boston Newsletter first Ad for house in Long Island Boston Newsletter (newspaper) first Ad for house in Long Island Jan 1, 1742 Benjamin Franklin's General Magazine prints Ads Jan 1, 1841 Volney Palmer: 1st Ad Agency Jan 1, 1850 30,000 NY'ers show up to debut of Jenny Lind Jan 1, 1852 First use of the word "trademark"-Smith Bros. Candy Cough Drops Jan 1, 1861 20 Ad agencies in NYC. J. Walter Thompson is the oldest one still in existance. Jan 1, 1884 Linotype Machine- Color printing, dawn of advertising in Ladies Home Journal, Cosmo Jan 1, 1906 Pure Food and Drug Act : labels and ads must list active ingredients Jan 1, 1911 Woodbury Soap: 1st Sex Appeal Ad "A Skin You Love to Touch" Jan 1, 1926 Better Business Bureau prevents scams Jan 1, 1938 More money spent on radio ads than print Jan 1, 1941 NBC first TV ad: watch that ticked for 60 seconds Jan 1, 1981 MTV debuts: revolutionizes design of commercials to include music Jan 1, 2000 Interactive Ad Bureau formed to research internet Ads: totalled $8.2 billion Jan 1, 2005 Proctor & Gamble help set global guidelines for internet Ads