-
START UP OF GUCCI
Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. -
Period: to
HOW DID GUCCI MAKE MONEY
In 1937, Gucci launched its handbags. Guccio's wife and children all worked in the shop. Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. -
WHEN GUCCI GOT FAMOUS
From the 1950s onwards, Gucci experienced incredible success as a label of choice amongst wealthy travelers, Hollywood stars and other well-heeled shoppers, renowned for its extravagant, opulent designs.
Gucci got famous due to Gucci's popularity can be attributed to its ability to attract young consumers. Other factors such as reputation, exclusivity and celebrity association can explain its popularity. -
GUCCI'S DOWNFALL
Following Guccio's death in 1953, shares of the business were left to his three biological sons, Vasco, Rodolfo and Aldo. Looming sibling rivalries between the brothers turned into full-on feuds that continued into the next generation, which helped lead to the downfall of the Gucci family in the fashion industry. -
GUCCI'S FIRST PRODUCT
In 1975, the luxury brand launched Gucci No. 1, its first perfume that marked the company's entry into the lucrative beauty market. The first ready-to-wear Gucci fashion show was held at Sala Bianca, Palazzo Pitti in Florence, Italy, in 1981 -
GUCCI'S PROFIT
In 1995 Gucci Group earned a record $83 million, on revenues of $500 million. Investcorp decided it was time to take some marbles off the table. -
CURRENT PROFITS AND STATUS OF GUCCI
the Gucci brand, now owned by the Kering Group, generated over 9.6 billion euros worth of revenues in 2019 and was valued at over 11 trillion euros. As of 2021, Gucci was the fourth most valuable luxury brand worldwide, behind Louis Vuitton, Chanel, and Hermès. In that year, the brand had a value of about 33.8 billion U.S. dollars. It is the largest brand owned by its parent company, the Kering Group