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Gucci Logo
Aldo Gucci designed the logo by combining the initials of his fathers first and last name. The logo is usually seen with the Gucci name above it to showcase the brands name even more. https://www.fluxmagazine.com/history-of-the-iconic-gucci-logo/ -
Target Logo
Stewart K. Widdess the director of Target at the time along with his staff came up with the company's name first. Likewise keeping on theme of the name the literal Target logo was created along with it. https://logogeek.uk/podcast/ruth-kedar/ -
Nike Logo
Carolyn Davidson was student when she designed the Nike logo for only 35$.She combined a checkmark with a wing to make a abstract symbol to communicate speed and agility. In the end the logo even ended up inspiring the name for "Nike" the goddess of victory. https://www.crowdspring.com/blog/most-iconic-brand-logos-all-time/ -
IBM Logo
Paul Rand worked on the IBM logo for years before he settled for the the final one. In the end he ended adding the stripes to establish unity along with that he also thought it would suggest speed and dynamism. https://envato.com/blog/paul-rand-designing-famous-logos/ -
NASA Logo
James Modarelli modernized NASA logo to what we know it as today. He took inspiration from NASA's mission and vison to reach the stars. Symbolizing this with the blue and red color and stars in the background. https://inkbotdesign.com/nasa-logo-design/ -
Apple Logo
Rob Janoff only created the current logo in only of couple weeks. He came up with the bite mark in the apple so that the apple wouldn't be confused with other fruits. Rob even cut real apples as models to make the logo look more realistic.
https://1000logos.net/apple-logo/#:~:text=The%20current%20Apple%20logo%20was%20developed%20by%20Rob,was%20created%20by%20Steve%20Jobs%20and%20Ronald%20Wayne. -
MTV Logo
Pat Gorman, Frank Olinsky, and Patti Rogoff originally came up with the concept of the logo under the name Manhattan Design. At the time music videos were a foreign concept, embracing that the designers settled for this bold approach. https://www.artsy.net/article/artsy-editorial-mtv-radically-reinvented-four-decades#:~:text=The%20logo%20was%20originally%20conceptualized,under%20the%20moniker%20Manhattan%20Design. -
NBC Logo
John G. Graham helped come up with one of the most popular logos in the world. Inspired by the peacock, on top of the NBC letters are peacock feathers which represent the different branches of NBC.
https://www.madebymagnitude.com/blog/10-logos-with-hidden-symbols-and-meanings/#:~:text=Designed%20in%201974%20by%20Lindon%20Leader%2C%20the%20logo,subliminally%20feed%20thoughts%20of%20forward%20thinking%20and%20movement. -
Starbucks Logo
Terry Heckler came up with the two tailed mermaid after reading a 16th century old marine book. Later Howard Schultz came up with the green color pattern to represent growth, freshness and prosperity. https://www.designhill.com/design-blog/starbucks-logo-overview-of-design-history-and-evolution/#:~:text=Starbucks%20Logo%20%E2%80%93%20Design%20Elements.%20Starbucks%20legendary%20logo,an%20old%2016th-century%20Norse%20woodcut%3A%20a%20two-tailed%20mermaid. -
Adidas Logo
Peter Moore created the logo initially using it for the company's equipment range. The three stripes came from the original adidas shoe. While the mountain looking shape represent challenges athlete face. https://www.creativebloq.com/logo-design/how-adidas-logo-earned-its-stripes-11135390#:~:text=Originally%20crafted%20by%20creative%20director%20Peter%20Moore%20in,a%20mountain%2C%20which%20represents%20the%20challenges%20athletes%20face. -
Google Logo
Ruth Kadar was hired by two college students too design there new company's logo. She made the logo in Adobe Illustrator. She was one of the first to combined traditional and digital art to make the iconic typography.
https://logogeek.uk/podcast/ruth-kedar/ -
Amazon (current) Logo
Turner Duckworth created the first logo in 1998 after being asked by Jeff Benzo. This version has only changed a little, its very similar to the current one today. The straight arrow at the bottom of the word amazon changed to a curved one to represent the site having everything from a to z. https://www.designyourway.net/blog/graphic-design/amazon-logo/#:~:text=The%20first%20Amazon%20logo%20was%20designed%20and%20created,logo%20of%20Amazon%20that%20is%20in%20place%20today. -
Basket Robins Logo
The advertising firm Carson-Roberts came up with the "31" flavors slogan to suggest a flavor a day. The "31" was then included in the original logo and the current one today. https://1000logos.net/baskin-robbins-logo/ -
Instagram Logo
Kevin Systrom the actual apps creator designed the logo using the image of real camera with a rainbow stripe for inspiration. He felt the logo gave a good representation of exactly what Instagram was used for at the time. https://1000logos.net/instagram-logo/#:~:text=The%20very%20first%20Instagram%20logo%20was%20designed%20by,applying%20different%20hues%20to%20them%20via%20a%20filter -
Twitter Logo
Douglas Bowman designed the Twitter bird logo as we know it today. He revealed that the bird is based on a mountain bluebird and the wings are actually three overlapping circles. https://www.creativebloq.com/logo-design/evolution-twitter-logo-31619677#:~:text=For%20its%20official%20launch%20on%20July%2015%202006,just%20one%20day%20to%20design%20the%20Twitter%20logo -
Spotify Logo
Andreas Holmström was the head designer on the redesigning of the Spotify logo. The current logo is meant to be perceived as easy, personal and fun. Holmström even tweaked the original typography to a more rounded and friendly looking approach to again to give the tone of the app. https://gizmodo.com/how-spotify-got-itself-a-new-logo-5995060#:~:text=Andreas%20Holmstr%C3%B6m%20was%20the%20lead,quick%20chat%20with%20both%20recently. -
Instagram Current Logo
Cole Rise was hired by Kevin Systrom himself to design a slicker version of his logo. Rise kept the similar image of the camera however he added the sunset looking colors outline to reflect the new functionally on the app.https://1000logos.net/instagram-logo/#:~:text=The%20very%20first%20Instagram%20logo%20was%20designed%20by,applying%20different%20hues%20to%20them%20via%20a%20filter.
