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Convinced other companies to join his family's company
Controlled over 30 trading posts -
Competing French interests in region
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Britain asserted right to establish a protectorate over both northern + southern Niger
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Later became a colonial administrator
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Trade solely with company's agents in return for a commitment to buy up all local exportable products
450 local treaties - territory and jurisdiction to UAC in exchange for protection + annual subsidy
Offered a range of weapons, ammunition, rum, gin, tobacco, Manchester cotton goods, salt