Future of Sponsorship

  • NFL Adopts Jersey Sponsorship

    The NFL adopts jersey sponsorship. The first deal is $1,000 between the Los Angeles Rams and the Langers Juice Company
  • NHL Announces

    The NHL announces streaming rights will be an individual decision.
  • Toyota Signs Deal

    Toyota signs a deal with Canadian telco Rodgers and the Montreal Canadiens to make Toyota the first segment sponsor on a stream.

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