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Black entrepreneur Annie Turnbo begins selling hair treatments, including non-damaging hair straighteners, hair growers, and hair conditioners door-to-door.
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A timeline of cosmetics
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Max Factor migrates from Lodz, Poland, to the United States, and four years later to Los Angeles, where he sells make-up to movie stars that does not cake or crack.
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Sarah McWilliams begins to sell a hair grower door-to-door. After she married Charles J. Walker, she became known as Madam C.J. Walker and incorporated her company in Indianapolis in 1911
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French chemist Eugene Schueller develops the first safe commercial hair dye. In 1910, he names his company L'Oreal.
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Florence Graham and cosmetologist Elizabeth Hubbard open a salon on Fifth Avenue in New York, which Graham will rename Elizabeth Arden.
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T.J. Williams founds Maybelline, which specializes in mascara.
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Lipstick is introduced in cylindrical metal tubes.
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The bobby pin is invented to manage short (bobbed) hair.
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Lawrence Gelb, a New York chemist, brings home from Paris a hair color product that penetrates the hair shaft, and starts a company called Clairol. He opens a company named after the product, Clairol. In 1950, he introduces Miss Clairol Hair Color Bath, a one-step hair coloring product.
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Charles and Joseph Revson, nail polish distributors, and CharlesLackman, a nail polish supplier, found Revlon, which sells nail polish in a wide variety of colors.
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A new method for permanent waving, using chemicals, which doesn't require electricity or machines, is introduced.
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Pan-cake makeup, originally developed to look natural on color film, was created by Max Factor.
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Aerosols are patented, paving the way for hair spray.
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A Miami Beach pharmacist, Benjamin Green develops sunscreen to protect soldiers in the South Pacific
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Mascara wands debut, eliminating the need for applying mascara with a brush.
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Cover Girl make-up, one of the first brands sold in grocery stores and targeted to teens, is introduced by Noxema.
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Revlon offers the first powdered blush-on.
