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Invented by college roommates Peter Dragone and John Sylvan
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Keurig Founded
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Hires a quality assurance manager Dick Sweeney
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Keurig founder John Sylvan is hospitalized after collapsing at an atm. He admits to drinking 30-40 cups of coffee a day, so his doctors diagnose him with caffeine poisoning
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Launched Special brewing system
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Creating new K-Cups to accommodate drinkers of tea, hot chocolate etc
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40,000 offices around America
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The B100 brewer was introduced and marketed as a personal home brewer
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Green Mountain Coffee Reserve(GMCR), an initial investor in the Keurig brand buys the company for $160 million, and becomes a full owner of the Keurig name
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Keurig and K-Cup sales are over $1.2 billion
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The Keurig Vue and Rivo are introduced separately. Keurig Vue offers more choices in brewing, such as temperature and brew strength, while Rivo brews espresso
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About 6.6 million units are recalled by Keurig because of consumer burns
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Total $4.5 billion sales and K-Cups $3.6 billion
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$11 billion sales
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i. 7th largest food & beverage company in the US
ii. 25000 employees
iii. More than 100 distribution centers
iv. 2,720,634 Facebook followers
v. 1,22,851 Twitter followers
vi. 80,200 Instagram followers
vii. Placed 409 listed in Fortune 500
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