Evolution of Pepsi Packaging

Timeline created by JRod2468
  • First Pepsi Logo

    First Pepsi Logo
    From 1898 to the 1940s, Pepsi's logo closely resembled that of Coca-Cola's swirly red script. This may not have been an overt attempt to copy Coke's already-successul branding.
  • Second Pepsi Logo

    Second Pepsi Logo
    From 1898 to the 1940s, Pepsi's logo closely resembled that of Coca-Cola's swirly red script. This may not have been an overt attempt to copy Coke's already-successul branding.
  • Third Pepsi Logo

    Third Pepsi Logo
    In 1941, the Pepsi bottle crown changed its colors to red, white and blue to support America's war effort and the logo lost some of its curlicues.
  • First Pepsi Can

    First Pepsi Can
    The 1948 design featured the PepsiCola script on a tri-colored bottle cap.
  • Fourth Pepsi Logo

    Fourth Pepsi Logo
    In 1962, another big change was made. The new design featured an image of a serrated bottle cap, which accompanied the brand's "Pepsi Generation" campaign.
  • First can with tab, not cap.

    First can with tab, not cap.
    A new look, and easier to open, Although it is not resealable it is how cans are today so they must have been successful.
  • Diet Pepsi Introduced

    Diet Pepsi Introduced
    A no-calorie soft drink. Its demographics are for females.
  • Fifth Pepsi Logo

    Fifth Pepsi Logo
    In 1973, the more minimalist design we're familiar with today was implemented.
  • Sixth Pepsi Logo

    Sixth Pepsi Logo
    In 1991, the word "Pepsi" became italicized in the logo, paying homage to the original script text.
  • Seventh Pepsi Logo

    Seventh Pepsi Logo
  • Pepsi ONE Introduced

    Pepsi ONE Introduced
    One Calorie soft drink. Demohraphics for younger people.
  • First Fridge Pack Invented

    First Fridge Pack Invented
    The Coca-Cola Co. calls it the greatest innovation in packaging since the contoured plastic bottle was introduced 20 years ago. It's the Fridge Vendor, or Fridge Pack as Coke calls it, which stacks a 12-pack of soft drink cans into a longer and narrower package with an opening that dispenses individual cans.
    It was created to make easy access, to fit nicely in a fridge, and to keep it cold.
    Pepsi eventually followed.
  • Eighth Pepsi Logo

    Eighth Pepsi Logo
    In 2005, a more refreshing-looking, three-dimensional design was used.
  • Tenth Pepsi Logo (Current)

    Tenth Pepsi Logo (Current)
    Today, the logo combines the patriotic palette of the 40s with the minimilist approach of the 60s and 70s and the script-like curves of the brand's original look.