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From 1898 to the 1940s, Pepsi's logo closely resembled that of Coca-Cola's swirly red script. This may not have been an overt attempt to copy Coke's already-successul branding.
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From 1898 to the 1940s, Pepsi's logo closely resembled that of Coca-Cola's swirly red script. This may not have been an overt attempt to copy Coke's already-successul branding.
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In 1941, the Pepsi bottle crown changed its colors to red, white and blue to support America's war effort and the logo lost some of its curlicues.
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The 1948 design featured the PepsiCola script on a tri-colored bottle cap.
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In 1962, another big change was made. The new design featured an image of a serrated bottle cap, which accompanied the brand's "Pepsi Generation" campaign.
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A new look, and easier to open, Although it is not resealable it is how cans are today so they must have been successful.
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A no-calorie soft drink. Its demographics are for females.
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In 1973, the more minimalist design we're familiar with today was implemented.
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In 1991, the word "Pepsi" became italicized in the logo, paying homage to the original script text.
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One Calorie soft drink. Demohraphics for younger people.
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The Coca-Cola Co. calls it the greatest innovation in packaging since the contoured plastic bottle was introduced 20 years ago. It's the Fridge Vendor, or Fridge Pack as Coke calls it, which stacks a 12-pack of soft drink cans into a longer and narrower package with an opening that dispenses individual cans.
It was created to make easy access, to fit nicely in a fridge, and to keep it cold.
Pepsi eventually followed. -
In 2005, a more refreshing-looking, three-dimensional design was used.
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Today, the logo combines the patriotic palette of the 40s with the minimilist approach of the 60s and 70s and the script-like curves of the brand's original look.
