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First logo before the evolution of the logo
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The logo before the evolution of the logo
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In 1898 Pepsi Cola is created by chemist Caleb Bradham
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The logo evolved from the ridged logo as seen in 1898
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Created in Tennessee in the late 1940s, Pepsi acquired the brand in 1964
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Simplified the logo
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PepsiCo teamed up with Unilever LLC to launch ready to drink Lipton ice tea
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In 1994, PepsiCo teams up with Starbucks to release ready to drink Starbucks drinks.
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PepsiCo joins the bottled water business and launches Aquafina water
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In 1998, PepsiCo acquired Tropicana and becomes the leader of juice drinks
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PepsiCo aquired Sobe
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PepsiCo Acquired Gatorade
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PepsiCo acquired another sports drink, Propel
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Added more detail to the logo to fit with the bold time period
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PepsiCo starts to distribute Tazos ready to drink teas.
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Simplified logo again to the simple bottle cap
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PepsiCo is still going strong with their company, one of the biggest distributers in the world
