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Phil Night, creator of Nike, ran track for Oregon in college. His coach Bill Bowerman had a desire for a lighter more efficiant running shoe which fueled Phils idea of a sportswear compaany.
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Phil traveles to Japan and has an interview with the owner of tiger shoes and agrees to sell Tiger shoes to American Athletes under a company he called Blue Ribbon Sports.
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With a gross netcome of $8,000 in sales of tiger shoes, phil decides to hire a full time salesman, Jeff Johnson.
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Caroline Davidson developes the nike logo for $35.00. The swoosh represents the wings on the Greek Godess of NIKE.
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On this day Phil night with the help of Bill Bowerman, Jeff Johnson, and Caroline Davidson release the first shoe of milions to be produced under the NIKE brand.
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Advertising Age names Nike the 1996 Marketer of the year.
