Evolution of Marketing

By Mochameiam1
  • Late 1800's - Birth of Modern Advertising

    Late 1800's - Birth of Modern Advertising

    Event: Emergence of print ads in newspapers and magazines. Significance: Marks the start of paid media and brand promotion through mass media.
  • 1920's Radio Advertising

    1920's Radio Advertising

    Event: First radio commercial aired (WEAF, New York, 1922). Significance: Introduced audio storytelling as a marketing tool, creating the first form of mass broadcast marketing.
  • 1950s – TV Advertising Boom

    1950s – TV Advertising Boom

    Event: Television becomes a dominant advertising platform. Significance: Brands began storytelling with visuals, leading to iconic ad campaigns and jingles.
  • 1960s – The Creative Revolution

    1960s – The Creative Revolution

    Event: Ad agencies (like Doyle Dane Bernbach) revolutionize marketing with emotionally driven, creative campaigns. Significance: Shifted marketing from product-focused to consumer-focused narratives.
  • 1980s – Market Research Expansion

    1980s – Market Research Expansion

    Event: Widespread adoption of demographic and psychographic segmentation. Significance: Enabled more targeted marketing strategies using traditional research methods.
  • 1990s – The Digital Revolution Begins

    1990s – The Digital Revolution Begins

    Event: Introduction of the internet and websites. Significance: Brands started using email marketing, banner ads, and websites for promotion.
  • 2004 – Rise of Social Media Marketing

    2004 – Rise of Social Media Marketing

    Event: Launch of Facebook (and later Twitter, YouTube, Instagram). Significance: Created two-way communication between brands and consumers, empowering word-of-mouth marketing.
  • 2010s – Mobile and Influencer Marketing

    2010s – Mobile and Influencer Marketing

    Event: Smartphones become widespread; influencer marketing emerges. Significance: Marketing becomes personal, mobile, and integrated into daily life.
  • 2020 – AI & Data-Driven Marketing

    2020 – AI & Data-Driven Marketing

    Event: Advanced analytics, machine learning, and predictive algorithms become mainstream. Significance: Personalized marketing at scale using real-time data.
  • 2023–Present – Ethical and Sustainable Marketing

    2023–Present – Ethical and Sustainable Marketing

    Event: Brands increasingly focus on sustainability, DEI, and ethical data use. Significance: Consumers expect purpose-driven marketing and transparency.