Estee Lauder

By kdrumgole21
  • 2015 BCE

    Signs Kendall Jenner

  • 2012 BCE

    Company exceeds $10 Billion in net worth

  • 2010 BCE

    The Company acquires Hollywood-based Smashbox

  • 2004 BCE

    Estee Lauder passes away

  • 2000 BCE

    Leadership transitions to William Lauder

  • 1994 BCE

    Buys interest in MAC Cosmetics

  • 1993 BCE

    Launches department stores in Shanghai.

  • 1969 BCE

    Company moves to GM building

  • 1967 BCE

    Alligator compact

    elegant 24-kt. gold-plated Golden Alligator refillable compact is introduced as the ultimate beauty accessory for loose or pressed powder
  • 1962 BCE

    Estee Lauder's first makeup collection

    A limited edition makeup collection debuts, providing a complete package of products
  • 1960 BCE

    Estée Lauder lands the Company’s first overseas account in Harrods

  • 1953 BCE

    Created Youth-Dew Sensation

  • 1947 BCE

    First department store order

    Estee convinced a cosmetics buyer from Saks Fifth Avenue to place an order equivalent to $10,000 today.
  • 1946 BCE

    Introduced four new skin care products

    The set also included an all-purpose skin cream which she sold in Manhattan beauty salons, giving free demonstrations and makeovers.
  • 1940 BCE

    Started working for her uncle, Dr. John Schotz

    He was a chemist that owned New Way Laboratories. He sold beauty products such as creams, lotions, rouge, and fragrances.