EpicNZ By ragsntatters May 31, 2013 Access to Site Granted + Analytics Added May 31, 2013 Site Structure Review Commences Jun 7, 2013 Email Draft Submitted for Approval Jun 7, 2013 InfoPack Design Submitted for Approval Jun 7, 2013 Video Filming Date Jun 10, 2013 Video Ready Jun 14, 2013 Email Approved Jun 14, 2013 InfoPack Approved Jun 21, 2013 InfoPack Print Complete Jun 21, 2013 Print Ads Submitted for Approval Jun 24, 2013 Email to Database Sent Jun 24, 2013 InfoPacks Sent Jun 24, 2013 Site Live Period: Jun 24, 2013 to Jun 28, 2013 LinkedIn Week Jun 28, 2013 Print Ads Approved Jul 1, 2013 Adwords SplitTest 1 Starts Jul 1, 2013 Press Release 1 Created Period: Jul 1, 2013 to Jul 5, 2013 Follow Up Packs with Business Associations Period: Jul 1, 2013 to Jul 5, 2013 Print Ads Submitted to Publications Jul 5, 2013 Email 2 Draft Submitted for Approval Jul 8, 2013 Adwords SplitTest 2 Starts Period: Jul 8, 2013 to Jul 12, 2013 Print Ad Cycle 1 Jul 12, 2013 Email 2 Approved Jul 15, 2013 Review Jul 16, 2013 Email 2 to Database Period: Jul 22, 2013 to Aug 8, 2013 Concentrated SEM Campaign Period: Jul 22, 2013 to Aug 3, 2013 Business Association Networking Jul 29, 2013 Press Release 2 Created Aug 30, 2013 Ad Cycle 2 Starts Sep 30, 2013 Case Study Completed Nov 1, 2013 SEM Ends