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Estee Lauder develops her own beauty line with four skin care products
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Estee convinced a cosmetic buyer from Saks Fifth Avenue to place an order equal to $10,000 today
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Estee begins to work with customers 1 on 1 and includes a free gift with every Estee Lauder purchase
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Estee herself markets her own products and creates a new cream, Youth-Dew Sensation
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Leonard A. Lauder joins the company
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The company experiences a huge growth and constructs three manufacturing companies overseas
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Estee Lauder launches its first makeup collection for evening wear.
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Ronald S. Lauder joins the company
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Holiday collections are added to Estee Lauder
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Estee Lauder passes away at the age of 95 but her company continues to expand.