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It started in USA and those were called Ground Operators. They were locals and knew the whole city. It was mainly recommendations of the area and transportation.
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The term was coined in USA by Phil Lee.
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The touristic Boom, DMC popping up everywhere.
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Same DMC in different destinations. Only the best DMC's survive.
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No money, events, dmcs disappeared.
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Brand, certifications, they belong to one organisation. They work along with technology.