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Ground handler, companies that offer basic services
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Phil Lee coined the term DMC to describe the role played as local logistics experts.
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DMC's expanded their roles, a lot of companies emerged bringing competition.
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More companies were competing for fewer dollars.
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National expansion and corporatizing of the destination management business, this created a dynamic, competitive, and thriving industry where only the strongest survived.
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The AIG effect"left companies hesitant to travel across the country for meetings for fear of ridicule in the press. Sudden cancelation of meetings across the country.
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The term global partner emerged, flexibility in accordance with the client’s distinct needs is standard for the tourism industry.