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Ground handlers.
Small entrepreneurships that operated in a single destination.
Preparation of everything before the trip: plane tickets, accomodation, tours. etc. -
More specifically in 1972. The term "destination management" was coined by Phil Lee, to describe the role they played as local logistics experts. -
DMCs flourished, expanded their role. They were popping up everywhere. There was a lot of competition. -
More companies were competing for fewer dollars.
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Aggressive national expansion and “corporatizing” of the destination management business through institutional investment and venture capital. -
“Perfect storm” of economic, social and political scrutiny of corporate excess, namely travel and recognition events, leading to the sudden cancellation of thousands of meetings across the country. -
In the infinitely flexible language of the DMC industry, the term “global partner” has emerged. Flexibility in accordance with the client’s distinct needs is the very touchstone of the industry.