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Creation of “Ground handler”. These were companies that offered basic services.
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The term DMC was coined and these were able to custom parties or specific events as it was an expert company.
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During the economic boom, DMC’s had their expansion as they had a bigger role in the travel industry.
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A lot of DMCs appeared, so the competition was bigger and even companies like hotels were offering services like a DMC.
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Only the strongest companies survived and the face of destination management changed.
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Nowadays everything has changed and the travel industry has improved since people prefer to work with more than one DMC.
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GDPS- A lot of companies struggled to stay afloat.