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Convention planners were known as "ground operators", they were smallest entrepreneurships operationg in a single destination (local). They offered basic services. -
The term DMC was coined by Phil Lee, to describe the role they played as local logistics experts.
Many companies added custom parties and themed events. -
The DMCs flourished and expanding the role in the meeting convention, and incentive travel industry.
Regional and national DMC had emerged. -
More companies were competing for fewer dollars. Organization were forced to cut their meeting budgets. -
We witnessed for the first time aggressive expansion. Lot of companies were competing for fewer dollars. -
It was the biggest economic crisis before the pandemic in 2020 -
The meetings become more complex, and more difficult for corporations to manage multiple suppliers across the country.
Clients prefer to work with local DMCs.